Elinda Galuh Parwati Primary Author mixed material bibliography Jakarta LSPR 2021 en English

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Indonesia is one of impacted countries during the pandemic. OnMarch 2020 the Large Scale of Social Restrictions (PSBB) was urged andimplemented in Indonesia. Micro Small Large Medium Enterprises (MSME) isone of the most impacted business sector during the restrictions. This studyaims to analyse how the effect of pandemic in Indonesia affect one ofMSMEs in Jakarta area to fight back the economy situation using digitalmarketing platform of Shopee marketplace. This research is conducted byusing the methodology of qualitative. Furthermore, the development ofTechnological Acceptance Model (TAM) by Davis, et al (1989) is used in thisstudy to analyse how the effect of technology development can creates apositive result as a solution using the concept of Perceive Ease of Use(PEOU) and Behavioural Intention are applied in this research. The researchused a data collection of Interview method by conducting an interview withfive main participants and has resulted with the use of technology indeveloping a concept Perceive Ease of Use has reached the expectation tosolve human problems regarding the COVID-19 outbreak by utilizing atechnology development of Shopee marketplace as a new way of marketingin utilizing digital platform. Keywords: COVID- 19, Pandemic, PSBB, MSME, Digital MarketingPlatform, TAM Model, Perceive Ease of Use, Behavioural Intention, Jakarta,Indonesia, Shopee, Marketplace kualitatif Marketing Communication skripsi Teguh Poeradisastra 2021 Elinda Galuh Parwati NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.MKT.027.21 S100912SP Hanya Tersedia Softcopy. S1.MKT.027.21 mmm.jpg.jpg 6027 2022-03-07 13:15:56 2022-03-10 11:19:30 machine generated